"For these kinds of use cases, vertical integration is really key, from the app all the way to the chip," Cottin said. While Apple's laptops and desktop are widely used in some creative fields like music production, game developers tend to still rely on PCs that can be paired with power graphics chips from Nvidia Corp that help graphics look more realistic.īut Apple's new chips have added new graphics processing power, and Adobe plans to take full advantage of it in the new software, said Francois Cottin, senior director of marketing at Adobe. The tool helps the makers of movies like "Frozen 2" and games imbue the digital objects they create with a wide array of lifelike textures, like wood or leather.Īdobe said that it has reworked the software so that it will run on Apple's proprietary chips, a move that is likely to help Apple gain some ground of its own. But Adobe has been working to build out more tools for making the three-dimensional worlds and objects used in video games and, increasingly, the so-called metaverse, where companies like Meta Platforms Inc are hoping to use augmented reality technology to overlay digital content on the real world.Īdobe acquired software tools called Substance 3D in 2019 when it bought French firm Allegorithmic for an undisclosed sum. Adobe has long been a major player providing software in creative fields like photography, graphic design and film.
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